Palamon sells Loyalty Partner

Loyalty Partner is a provider of customer loyalty schemes such as Payback, a multi-partner loyalty programme in Germany. The company is valued at approximately €500m. According to Palamon Capital Partners, the sale netted a 3x money multiple and an IRR of 25%.

During the holding period, Loyalty Partner has expanded into Polish and Indian markets and extended its services by offering combined payment and loyalty cards to consumers, together with launching an online and mobile coupon offering in Germany.

Additionally, the company provides a data analytics division for retailers in Europe and the US which records customer behaviour. The Munich-based company was founded in 1998 and currently employs more than 500 people.

Palamon Capital Partners acquired Loyalty Partners in 2005 from Lufthansa Commercial Holdings and Metro AG.

The unquote" team is currently researching this transaction. In-depth deal information for subscribers will follow shortly.

If you have any information regarding this transaction, please contact Diana Petrowicz on +44 20 7004 7505 or diana.petrowicz@incisivemedia.com

 

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