Holland Capital invests in media agency Purple

Purple will use the proceeds to further develop its software, Hyro, while expanding and strengthening its international presence, both through organic growth and M&A.

The GP is currently investing from its Holland Capital Growth and Buyout Fund IV, which held a first close last June on €117m. It targets Netherlands-based SMEs in the healthcare and tech sectors.

Company
Founded in 2011 and based in Amsterdam, Purple is a digital creative agency and software company. Its software product Hyro can be used by businesses to create immersive, augmented reality experiences for clients and customers. The company has worked for national and international clients including Honeywell, PepsiCo, SAP, Under Armor and Microsoft. It employs fewer than 50 staff. 

People
Holland Capital – Ewout Prins (managing partner).
Purple – Joost Rueck (managing director, founder).

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