Grazia Equity leads $4.9m seed round for Yeay

Mountain Partners also invested, along with Rene Obermann, a partner at private equity company Warburg Pincus, Elio Leoni Sceti of LSG and Erhard Schoewel of Coty.

The fresh funding will be used to develop new product features with the aim of reaching a wider global audience.

Yeay has recorded 500,000 installs since its launch in January 2017, and CEO Melanie Mohr puts this down to adoption by users born since 1997. She also predicts mobile commerce will reach $600bn in the next two years.

Company
Yeay describes itself as an "m-commerce" (mobile e-commerce) platform; in effect a marketplace app that integrates video content to help people buy and sell products. The application has 100,000 registered users from 160 countries worldwide. The company was founded in 2015 and employs 35 people.

People
Grazia Equity – Alex Rauschenbusch (managing director).
Yeay – Melanie Mohr (CEO).

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