VCs in €100m round for SellerX

Also participating in the round were investors including early-stage VC firm Village Global, as well as Amazon seller KW Commerce.

The seed round comprises both debt and equity.

The company aims to use the proceeds of the round to grow its team and to develop its technology. The funding will also be used to back further acquisitions of Amazon sellers.

Cherry is currently deploying equity via Cherry Ventures III, which held a final close in June 2019 on €175m. The fund generally deploys equity tickets of €300,000-5m, focusing on rounds ranging from pre-seed to series-A.

Felix Capital Fund III held a final close on its $300m hard-cap in January 2020. The fund generally deploys equity tickets of $500,000-10m but can invest up to $15m per round.

Company
SellerX acquires successful businesses that are selling their products on Amazon via its Amazon warehouse network Fulfilled by Amazon, with the aim of scaling up these companies. Launched in 2020 and based in Berlin, the company focuses on areas including household goods, beauty and garden products.

People
SellerX – Malte Horeyseck, Philipp Triebel (founders).
Cherry Ventures – Filip Dames (founding partner).
Felix Capital – Frederic Court (founder).

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• Topics
• Early-stage
• DACH
• Consumer
• Venture
• Germany
• Felix Capital