CAPE leads $5m TrustYou round

Having originated after direct contact was made, the investment has already allowed the firm to acquire its Dallas-based competitor, ReviewAnalyst. The funding will also be used to expand TrustYou's worldwide operations, particularly in the US.

CAPE was attracted to the business by its innovative technology and strong management team.

Despite being a competitive sector dominated by niche players, social media has experienced a high level of growth in recent years and has been characterised by the numerous acquisitions made by large customer relationship management companies.

CAPE invested in TrustYou via its LCL Innovation 2009, LCL Innovation 2010 and CA Innovation 11 vehicles.

Company
TrustYou is a social media monitoring and semantic technologies company based in Munich. Its search platform targets the hotel, restaurant and travel sectors in Europe and the US. Following the acquisition of ReviewAnalyst, the business has 6,000 customers, which include the Hard Rock Cafes and hotel chains such as Best Western, Omni and Starwood. Its larger rivals include Radian6 and Google Places.

Founded in 2008, the company will have a staff of 40 once ReviewAnalyst's employees have been incorporated.

People
Christian Claussen, senior partner, led the deal for CAPE. Benjamin Jost is the CEO of TrustYou.

Advisers
Equity – BMH (Legal); LM Leinauer Müller & Partner (Financial due diligence).

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• Topics
• DACH
• Support services
• Expansion
• Germany