HTGF et al. invest in Crealytics

The total capital commitment is estimated to stand at around €5m.

The funding round was led by Alternative Strategic Investment (Alstin). Existing investors LBBW Venture Capital, Mountain Internet, Bayern Kapital and the BayBG Bayerische Beteiligungsgesellschaft also participated.

The funding will be used to support Crealytic's international expansion and the development of its pay-per-click advertising technology Camato, as it aims to fully automate the process for Google's advertising platform AdWords.

Previous investment
This latest funding round represents the fourth investment for Crealytics, having first received support from HTGF and Bayern Kapital in January 2010. The company raised more funding in July 2011, this time supported by LBBW, and most recently all existing investors invested €5m in February 2013.

Company
Since 2010, Crealytics has experienced annual growth rate of more than 145%. The company generates 60% of its revenues from AdWords campaigns. Crealytics' software, Camato, automates a large portion of the processes and workflows required by AdWords.

Crealytics was established in Passau in 2008. It now operates from offices in Passau, Berlin and London, employing 100 people.

People
Andreas Reiffen is CEO of Crealytics. Jörg Goschin is managing director of Alstin. As part of the deal a new advisory board has been put in place; former Accenture partner Andreas Pfeifer joins as chairman. Also joining the board is Alstin's Goshcin and HTGF investment director Romy Schnelle.

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• Topics
• DACH
• Expansion
• High-Tech Gründerfonds
• Bayerische Beteiligungsgesellschaft mbH (BayBG)
• Germany