AFINUM buys minority stake in ORWO Net

The investor bought shares from the current shareholders and increased the equity capital of the company.

The company hopes to achieve further internal and external growth by increasing its market share in existing markets and expanding its presence in further European markets. ORWO Net will develop its business by focusing on its established cooperation with large retail chains and by expanding its private brands PixelNet and FotoQuelle.

The investment was made from the AF Eigenkapitalfonds für deutschen Mittelstand fund.

Company
Founded in 1910, ORWO Net operates in the areas of silver prints, digital prints, photo books and related photo products. Major revenue drivers include photo calendars, print canvas, greeting cards and customised items such as photo printed cups, t-shirts and mousepads.

Headquartered in Bitterfeld-Wolfen, ORWO Net generates a turnover of approximately €40m with a workforce of 300.

People
AFINUM was represented by Michael Huesken, Michael Hildisch and Gernot Eisinger.

Advisors
Equity – Taylor & Wessing, Ernst-Albrecht von Beauvais (Legal); Rödl & Partner, Stefan Ruff (Financial due diligence, tax); Roland Berger, Friedrich Demmer (Commercial due diligence).
Vendors – CatCap, Michael Moritz (Corporate finance); Bouchon & Hemmerich, Martin Bouchon (Legal).

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• Topics
• DACH
• Expansion
• Support services
• Germany