Alven and Newfund inject €2.5m into MobPartner

The venture backers were impressed with the scalability of MobPartner's platform, as well as its international dimension. They also believe mobile performance marketing is becoming increasingly important to advertisers, and that MobPartner can capitalise on its position in this growing market going forward.

The fresh funds will be used to accelerate international expansion – notably in emerging markets – strengthen the teams and finance further investments in the affiliation platform.

Founded in 2008, Paris-based MobPartner is a web marketing agency focusing on mobile solutions. Its affiliation platform currently regroups 100 advertisers and more than 100,000 affiliates, and has generated in excess of two million transactions since inception.

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