YFM Private Equity et al. invest £1.1m in B2 Group
YFM Private Equity has invested £1.1m in marketing agency B2 Group, along with management and private investors.
YFM invested through the Northwest Interim Venture Capital Fund, a vehicle set up by the Northwest Regional Development Agency. The funds will be used to fuel growth, notably by recruiting up to 30 new employees.
Founded in 2008, B2 Group is a direct marketing agency that manufactures and delivers "ready to purchase" customer databases for a small number of sector exclusive, non-competing clients.
The unquote" team is currently researching this transaction. In-depth deal information for subscribers will follow shortly.
If you have any information regarding this transaction, please contact Grégoire Gille on +44 20 7484 9824 or gregoire.gille@incisivemedia.com
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