Alven, Orange Digital in €7m round for Wynd

The company had raised €1.8m in its first funding round in 2014. This previous round attracted business angels and state-backed BPI France.

Wynd is looking to use the fresh capital to bolster its workforce and step up the deployment of its technology with new clients.

Orange Digital is a corporate venturing initiative launched by telecoms business Orange. The unit has an investment capacity of €20m for the time being and looks to secure minority stakes in French startups.

Alven is currently investing from its fourth fund; Alven Capital IV hit its €120m hard-cap when the nine-month fundraising process concluded in March 2013. More than half the vehicle's capital had been deployed as of mid-September, according to unquote" data.

Company
Wynd's services enable merchants to create cross-channel sales paths and to digitise their points of sale. The company works with French retailers in two sectors: the restaurant trade (with clients including Flunch, Elior and Nabab Kebab) and florists, where customers include Monceau Fleurs, Happy and RapidFlore. The business currently employs 35 staff and is based in Paris.

People
Pierre Louette is president of Orange Digital.

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• Alven Capital