Sequoia’s Plain Vanilla raises $7.5m from Glu

Glu's capital and involvement with Plain Vanilla will help the Icelandic company develop a television programme based on its main product, QuizUp, a quiz-based mobile game app.

The investor said it would consider converting its promissory notes into an equity stake depending on Plain Vanilla's performance. Glu's call option runs for 15 months from the closing of the initial investment, at a pre-agreed price.

Glu's Niccolo de Masi will join QuizUp's board as part of the deal.

Previous funding
Before Glu's investment, Plain Vanilla had raised a total of $30m over four funding rounds between April 2012 and April 2013.

Investors in the Reykjavik-based company include BoldStart Ventures, Greycroft Partners, Crunchfund, Mesa+, Sequoia Capital and eVenture Capital Partners.

Company
Founded in 2010, Plain Vanilla is the developer of trivia app QuizUp for mobile devices.

People
Glu – Niccolo de Masi (chair, CEO).

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