Phoenix-backed Precise Media buys MediaGen
Precise Media Group has acquired media monitoring specialist MediaGen, with the support of Phoenix Equity Partners.
Phoenix had acquired a majority stake in PreciseMedia for £42m in 2006. Since then, Precise Media also purchased forward planning business AMI in 2007. This latest investment is aimed at strengthening Precise Media's position in the media intelligence sector.
The buyout was not funded from Phoenix's recently closed £450m vehicle, but by its 2006 fund.
The unquote" team is currently researching this transaction. In-depth deal information for subscribers will follow shortly.
If you have any information regarding this transaction, please contact Grégoire Gille on +44 20 7484 9824 or gregoire.gille@incisivemedia.com
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