YFM Private Equity and Acuity Capital support Connect2Media

YFM invested through the Northwest Interim Venture Capital Fund, while incumbent investor Acuity Capital also participated in the fund raising. Acuity invested £4.5m in Connect2Media in 2008 to support the acquisition of the EMEA assets of US mobile game developer Hands-On Mobile, together with the acquisitions of Connect 2 Play - a cross-platform games publisher - and Rayfusion, an Israel-based distributor of mobile content.

The fresh funds will enable Connect2Media to expand its operations in North America following the acquisition of US business Sennari, which specialises in prize-incentivised games for mobile phones.

YFM was attracted by the company's top line and bottom line growth prospects, and believes North America presents strong market potential for future development.

The unquote" team is currently researching this transaction. In-depth deal information for subscribers will follow shortly.

If you have any information regarding this transaction, please contact Grégoire Gille on +44 20 7484 9824 or gregoire.gille@incisivemedia.com

 

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