
Accel-KKR leads $50m round for Partnerize
Accel-KKR has led a $50m funding round for Partnerize, a UK-based provider of partner marketing software for global brands.
Silicon Valley Bank provided debt facilities to support the transaction. Accel-KKR principal Joe Porten will join the Partnerize board of directors.
Accel-KKR Capital Partners V was launched by Accel-KKR in the spring of 2015. The fund held a final close on its hard-cap of $1.3bn in September 2015. It looks to invest in lower-mid-market and mid-market software and IT-enabled companies based in Asia-Pacific, Europe, and the Americas.
The GP launched Accel-KKR Capital Partners VI in April 2019 with a target of $2bn.
Previous funding
In 2018, GP Bullhound led a $9m funding round for Partnerize, which valued the company at $127m. Previously, the company raised funds from DN Capital, Greycroft Partners and Mithril in various funding rounds.
Company
Founded in 2010, Partnerize, formerly known as Performance Horizon Group, has developed a digital partner marketing platform. The company is headquartered in Newcastle upon Tyne and has offices in San Francisco, New York, Sydney and Tokyo. It employs 200 people and has around 300 clients.
People
Partnerize – Mal Cowley (co-founder, CEO).
Accel-KKR – Joe Porten (principal).
Advisers
Company – GP Bullhound (corporate finance).
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