
Northzone backs £9.5m Ocapo series-A round
Northzone Ventures has led a £9.5m series-A funding round for online performance marketing and technology company Ocapo.
Northzone was joined by Ocapo CEO Chris Hong and Boost & Co – both provided an undisclosed amount of equity funding. Boost & Co also provided debt. The new investors hold the majority of the company's equity.
The investment was made via the Northzone VI vehicle, which was launched with an initial target of €150m. It reached a €90m first close in 2010 and a final close in 2011.
Northzone was attracted to Ocapo because of its approach to simplifying complex online marketing platforms for advertisers.
The new capital will be used to enable Ocapo to further expand in international markets such as China, Brazil, Russia, Turkey and south-east Asia.
There are no specific plans for further investment in Ocapo but, according to Northzone general partner Jeppe Zink, further funding for acquisitions will be considered in the future.
Sweden-based Northzone focuses on new technology and online companies; it notably took part in a €35m funding round for music streaming business Spotify in 2009. The firm also participated in a Conor Venture Partners-led investment in Swedish media company Sticky earlier this year.
Private equity firm Boost & Co specialises in providing funding for SMEs, primarily in the technology and internet sectors.
Company
Ocapo is an online performance marketing and technology company, targeting advertisers and providing them with technology platforms. Operating in London, Dubai and Hong Kong, Ocapo trades under the name e-prospects and employs 35 staff. The company is thought to be profitable.
People
Jeppe Zink is a general partner at Northzone Ventures. Chris Hong is CEO of Ocapo.
Advisers
Equity & company – Maclay Murray & Spens (Legal); Taylor Wessing (Legal).
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