BDC acquires 40% stake in MVF

The fresh capital will enable the business to make acquisitions and pursue its international expansion strategy.

The transaction is BDC's second investment in a software-focused marketing company in the past year, having acquired Birmingham-based Inspired Thinking Group in April last year for £28m.

Debt
HSBC provided a debt package to support the deal.

Company
Founded in 2009, London-headquartered MVF uses in-house technology, in addition to data analytics and digital marketing, to generate sales leads for clients. The company stated it has enjoyed 278% compound annual revenue growth rate since 2013. MVF has around 1,500 customers including British Gas, Nestlé and Mars.

People
Robin Lawson is a director at BDC. Titus Sharpe is CEO of MVF.

Advisers
Equity – GP Bullhound (Corporate finance); Travers Smith (Legal); EY (Financial due diligence); CIL (Commercial due diligence); Intuitus (IT due diligence).
Company – Cavendish Corporate Finance, Michael Jewell (Corporate finance); Squire Patton Boggs (Legal).

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• Topics
• UK / Ireland
• Support services
• Expansion
• United Kingdom
• Bridgepoint