Albion invests £2.5m in OmPrompt

The capital will enable OmPrompt to invest in new team members, marketing activity and new technology.

Albion stated it was attracted to the deal by the opportunity for global growth within the industry and the company's track record in recent years.

Capital for the transaction was drawn from a range of Albion VCTs.

Albion most recently invested in the technology sector in April, when it injected £4.4m into portfolio company Mi-Pay Group to enable its listing on the London Stock Exchange.

Company
Founded in 2005, Oxfordshire-headquartered OmPrompt is a provider of cloud-based customer management software in the consumer goods, medical devices and logistics sectors. The company's clients include Kellogg's, Group Danone, Kimberly-Clark and Unilever.

OmPrompt has a headcount of 66 employees and contractors. The company generated a turnover of £3.4m for the year ending December 2013.

People
Robert Whitby-Smith is a partner at Albion. John Wakeman is CEO of OmPrompt.

Advisers
Equity – Bird & Bird, Geraint Lloyd (Legal); Crowe Clark Whitehill, Geert Struyven (Financial due diligence); Intuitus (IT due diligence); Executive Elect (Management due diligence).

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• Topics
• Expansion
• Technology
• UK / Ireland
• United Kingdom
• Albion Ventures