VCs back CrossEngage in series-A funding round

Debt provider Columbia Lake Partners and existing investors Vorwerk Ventures, Earlybird Venture Capital, Project A, IBB Beteiligungsgesellschaft's VC Fonds Kreativwirtschaft, Cavalry Ventures and 42Cap Manager invested in the round.

Heilemann Ventures and Earlybird jointly launched its vehicle Earlybird Digital West Fund and closed on a hard-cap of €175m in 2018. It provides seed and venture capital investments between €500,000-15m for European technology businesses. As of July 2018, 21% of the capital had been invested across 13 companies.

The capital will be used to add AI-based predictive modelling features and to expand the company's customer base in Europe.

Previous funding
In 2016, the company raised a seven-digit seed round from Project A, Capnamic Ventures, IBB and other investors. Heilemann, Ventech, TA Ventures, Voltage Ventures and business angels also backed the round.

Vorwerk and Earlybird led a €5m funding round in 2017. They were joined by existing investors Project A, IBB, Cavalry Ventures, 42Cap, Capnamic, Ventech and TA Ventures.

Company
Founded in 2015 and based in Berlin, CrossEngage develops a cloud-based software that enables companies to direct their marketing campaigns across different channels. Its customers include HelloFresh, Karl Lagerfeld, Depot and Finanzcheck. The company has 50 employees.

People
Project A Ventures – Florian Heinemann (partner).
Columbia Lake Partners – Craig Netterfield (managing partner).
CrossEngage – Manuel Hinz (co-founder, managing director).

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