Target Partners invests in adsquare

The fresh capital has been earmarked for international expansion and for improvement of the company's product portfolio.

According to Target, although smartphones are in wide use, there is a disproportionate gap between usage and advertising spend. Target also highlighted the fact that adsquare works without the use of cookies as an appealing element of the business. 

Previous funding
The company received seed funding from bmp Frühphasenfonds Brandenburg, Berlin Ventures and a consortium of business angels.

Company
Founded in 2012 by Sebastian Dörfel, Tom Laband and Fritz Richter, adsquare locates target audiences by analysing their current local context of anonymous users, using billions of data points. This enables advertisers and agencies to provide custom advertising. The business also has partnerships with ad networks, publishers and global exchange platforms.

adsquare is an AppNexus partner and has the ePrivacy seal of approval, meaning it complies with both German and European data protection laws. Existing clients include Vodafone, Europcar and Deutsche Bahn.

People
Tom Laband is co-founder and CEO of adsquare. Olaf Jacobi is partner at Target.

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• Topics
• DACH
• Expansion
• Technology
• Germany
• Target Partners