VC-backed plista sold to GroupM

The sale was reportedly worth around €30m.

Berlin-based plista is backed by Draper Investment Company, High-Tech Gründerfonds (HTGF), DuMont Venture and Omnes Capital.

The company first received funding in November 2008, according to unquote" data, when Draper acquired a minority stake in the business alongside an unnamed business angel. This was followed by a second round of funding from HTGF in May 2009.

In August 2009, the two firms were joined in a third round of funding by DuMont, which led the round alongside HTGF.

Omnes (then Crédit Agricole Private Equity) subsequently led a fourth round worth €2.5m with NWZ Digital, the venture capital division of publishing house NWZ Media Group, in November 2010. DuMont and HTGF also took part in the round.

Company
Founded in 2008, Berlin-headquartered plista employs around 100 staff and reportedly generated turnover of approximately €3.9m in 2012.

The company provides a data-driven content and advertising platform for digital advertising and marketing. The business claims that using its technology can prolong user visit durations and generate additional monetisation for mobile services and websites, due to plista's platform allowing advertisers to display ads across a network of partner websites and in a variety of formats.

Clients include Volkswagen, Sony and Coca-Cola.

People
Dominik Matyka is the co-founder and CEO of plista.

Advisers
Vendors/company – Corporate Finance Partners (Corporate finance).

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• Topics
• Exits
• DACH
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• Germany
• High-Tech Gründerfonds
• Omnes Capital
• Trade sale