HTGF invests in makerist

HTGF's seed investment adds to previous financial support received from TA Ventures.

The fresh capital will be used to increase the production of video tutorials and expand the company's customer base.

According to the Allensbach Institute and Initiative Hadarbeit, more than 29 million Germans are interested in handicrafts, while the market for craft materials is worth $1bn.

Company
Created by Axel Heinz and Amber Riedl, Berlin-based markerist plays to the growing trend for do-it-yourself arts and crafts. The website offers materials and video tutorials to enable users to learn how to knit, sew, crochet and more.

Makerist uses professional teachers for its educational videos, and users are able to contact the teachers and other users with related questions through the platform.

Over the next six months, the company plans to offer further categories including patchwork and cake decorating.

People
Romy Schnelle is senior investment manager at HTGF. Axel Heinz and Amber Riedl are the co-founders of makerist.

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• Topics
• Expansion
• DACH
• Consumer
• High-Tech Gründerfonds
• Germany