
Marfeel raises $3.5m from Nauta et al.
Nauta Capital, Elaia Partners and Bertelsmann Digital Media Investments (BDMI) have invested $3.5m in Marfeel, a Spanish editorial content optimisation business.
All backers were existing shareholders in the business following a €1.6m round for Marfeel in 2013; the Nauta-led funding round was the third completed by the company. French VC Elaia, BDMI and start-up accelerator Wayra participated in the 2013 financing round. Nauta was reported to have committed €860,000, with BDMI contributing €150,000, Wayra €125,000 and Elaia contributing the balance.
Following this latest round, Wayra has exited its stake in the company.
Marfeel has earmarked the fresh capital to drive its expansion in the US market. It plans to open a New York office and dedicate resources to improve its monetisation and user-targeting technologies.
Nauta recently held a first close for its latest fund on $70m. The vehicle has a target range of $115-175m and anticipates a final close in H1 2016.
Company
Founded in 2011 and based in Barcelona, Marfeel allows users to convert any web content to touch content for consumption on mobiles and tablets. The firm has developed an algorithm that allows the content to be converted automatically. Its clients include MensHealth, National Geographic, Elle, ABC and PopSugar. Marfeel claims to have experienced a 300% growth rate in the past year.
People
General partner Jordi Viñas worked on the deal for Nauta.
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