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Mayfair Equity Partners

Parcel delivery services
Mayfair backs Parcel2Go

Following the investment, the company expects to organically grow in its three verticals

  • Buyouts
  • 04 December 2019
Ultrahaptics develops haptics hardware technology
Mayfair buys 20% stake in Ultrahaptics from Woodford

Company's most recent funding round in 2018 valued it at £150m, according to press reports

  • Expansion
  • 20 August 2019
Outdoor sports equipment
Mayfair makes first exit with Fox International trade sale

Mayfair backed the SBO of the fishing tackle business in 2015, with Next Wave reinvesting

  • Exits
  • 02 August 2019
Sushi on a plate
Mayfair's Yo! acquires US-based SnowFox

Deal is backed by the GP and reportedly values the target company at more than $100m

  • Expansion
  • 03 July 2019
People moves and promotions
Mayfair promotes Curwen and Hoballah

Team members are promoted to the roles of managing director and director resptively

  • UK / Ireland
  • 29 April 2019
UK fund closes and launches
Mayfair holds £650m final close for second fund

Total committed is more than 150% of the amount raised by the firm's maiden vehicle

  • Funds
  • 22 January 2019
Virtual reality headsets and software
Mayfair leads £35m round for Ultrahaptics

Deal for the touch-related ultrasound company is the final investment from the GP's maiden fund

  • Expansion
  • 03 December 2018
Optical wires and fibre internet
Mayfair acquires BGF-backed GCI

Deal for the UK telecoms and IT group brings to an end a six-year holding period for the vendor

  • Buyouts
  • 08 May 2018
People moves and promotions
DWS hires Mayfair's Mehta as private equity CFO

Mehta will lead the fund finance and accounting functions at Deutsche Bank’s asset management arm

  • People
  • 03 May 2018
UK fund closes and launches
Mayfair raises for second fund in US and Europe

GP makes an SEC filing listing commitments of $130m from US-based institutional investors

  • Funds
  • 21 February 2018
Sushi on a plate
Mayfair-backed Yo! Sushi acquires Bento for CAD 100m

Acquisition of the Canadian sushi brand will expand the group's North American presence

  • Expansion
  • 21 November 2017
Northern Lights
Mayfair's Tour Partner in Trans Nordic Tours bolt-on

Deal is the third acquisition for the private-equity-backed buy-and-build platform

  • Portfolio management
  • 07 November 2017
Start-up SuperAwesome assists online children-focused advertising
Mayfair invest in marketing company SuperAwesome

Mayfair's maiden fund has now made seven deals and is more than 50% invested

  • Expansion
  • 24 July 2017
Sandwiches and bakeries
Mayfair takes majority slice of Promise Gluten Free

Fresh capital will be used to fuel the company's international expansion

  • Expansion
  • 24 July 2017
Thermondo is a boiler installation and maintenance service
Mayfair-backed Ovo Energy in Corgi HomePlan bolt-on

Deal is Ovo's second acquisition of the year after the purchase of US firm VCharge

  • Portfolio management
  • 12 May 2017
Piccadilly Circus advertising billboards
Mayfair acquires Talon Outdoor

Deal is the fifth investment for the firm, which closed its maiden fund on £400m in 2016

  • Buyouts
  • 26 April 2017
Mayfair Equity Partners' Bertie Aykroyd with Waqqas Ahmad and Daniel Sasaki and Kunal Dasgupta
In Profile: Mayfair Equity Partners

Managing partner Daniel Sasaki speaks to unquote" about the firm's maiden fundraise and building its investment and portfolio management teams

  • GPs
  • 22 November 2016
UK fund closes and launches
Mayfair closes maiden fund on £400m

GP was founded by the former head of LDC's London office, Daniel Sasaki, in 2014

  • Funds
  • 29 September 2016
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