Primary-backed Maru acquires Lissted

Maru acquired Lissted as part of its acquisitive growth strategy. Primary Capital had provided funding for the group in 2016, a year after the business was established.

Maru's acquisition of Lissted will enable the continued development of its software, which is expected to have growth potential through the extension of its algorithms to social media platforms such as Instagram.

In a similar deal, Maru acquired customer experience software developer SynGro, based in Livingston, in June 2017.

The original deal was done from the firm's fourth fund, Primary IV, which held a final close on £225m, above its £200m target, in June 2014. The vehicle was 70% deployed as of June 2018, according to Unquote Data.

Previous funding
Primary Capital provided a £45m round of startup funding to Maru in 2016. The funding was used by the company to acquire a number of businesses.

Following the transaction, Maru acquired eDigitalResearch, a UK-based customer insight company, and also agreed to acquire the North American business of Vision Critical Research and Consulting.

Company
Headquartered in Newcastle upon Tyne and founded in 2015, Lissted provides software to help individuals and companies find social media influencers to assist content marketing, SEO and reputation management activities.

People
Primary Capital Partners – Graham Heddle (partner).
Maru Group – Ged Parton (CEO).

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