Smedvig leads $10m series-A for Yumpingo

Additionally, Equinix CFO Keith Taylor and Mike Ryan, CEO of Bullet Point Network and previously partner and head of global equity products at Goldman Sachs, are investing in the round and will be joining the Yumpingo board. Also investing is David Cantu, co-founder of HotSchedules.

The fresh capital will be used to scale and further innovate Yumpingo's one-minute instant review platform, launch Yumpingo Pay, a pay-at-table platform, and expand the company's sales and operations internationally.

Previous funding
In 2018, Formula One managing partner Ross Brawn led a £1m seed funding round for Yumpingo. Also participating were Steve Parish, chairman of Crystal Palace FC; Keith Taylor, CFO of Equinix; and Tara Donavon, former CEO of Jamie Oliver Media Group. The funding round brought the total that Yumpingo raised to £1.3m, according to UKTech.

Company
Launched in 2017 and headquartered in London, Yumpingo brings big data analytics to the hospitality industry, gathering reviews and feedback from customers at the end of a meal when the check is presented via a one-minute survey. The company employs 35 people, according to LinkedIn.

People
Yumpingo – Gary Goodman (CEO, founder).
Smedvig Capital – Joe Knowles (principal).

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