Octopus leads $10.5m round for Amplience

The fresh capital will enable Amplience to expand throughout northern Europe and North America, as well as to fund product development.

Existing backers Silicon Valley Bank and Northstar Ventures also took part in the round.

The deal comes shortly after Octopus joined Notion Capital in an $11m series-A for Shopa, another London-based start-up in the e-commerce sector.

Previous funding
Octopus previously led a £3.7m investment in Amplience in July 2013, in which Northstar also participated.

Company
Founded in 2008 and headquartered in London, Amplience provides marketing content and targeted advertising technology for e-commerce businesses. Its clients include Marks & Spencer, Tesco and Shop Direct. The business increased its headcount by 60% in 2014.

People
Jo Oliver is a member of the ventures team at Octopus. Andrew Hunter is a director at Silicon Valley Bank. Michelle Cooper is an investment manager at Northstar Ventures. James Brooke is CEO of Amplience.

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• Topics
• Expansion
• UK / Ireland
• Technology
• Octopus Investments
• Silicon Valley Bank (SVB)
• United Kingdom