Holtzbrinck and Open Ocean back LoopMe’s series-A

The capital injection will enable LoopMe to continue its expansion into markets including the US and Asia, and further develop its proprietary artificial intelligence and social discovery technology. It will also use the additional financing to accelerate recruitment and build its team of industry advisers. The company will continue to develop its targeted brand advertising campaigns in video.

Holtzbrinck is a Munich-based venture capital firm that invests €250,000-5m per transaction in the digital technology sector. The company has been involved with online food-delivery platform Delivery Hero since its initial financing, having invested $30m in its series-D round in August last year. Other prominent investments include online shoe and fashion store Zalando and social mobile games developer Wooga.

Helsinki-based Open Ocean has a portfolio of nine companies, all financed from its €60m Open Ocean Fund Three vehicle, according to unquote" data.

Company
Operating out of its London headquarters, LoopMe's platform integrates into other publishers' applications and enables consumers to share content and provide feedback on products. Founders Stephen Upstone and Marco Van de Bergh, and their team of 30 employees, aim to use artificial intelligence to make advertising more effective. The company was founded in 2012 and has reached profitability.

People
Barbod Namini is a principal at Holtzbrinck.

Advisers
Company – Orrick Herrington & Sutcliffe (Legal).

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• Topics
• Expansion
• Technology
• UK / Ireland
• United Kingdom
• Germany
• Finland
• Holtzbrinck Ventures