Capnamic and Iris inject €2.8m into Adex

The company stated it plans to use the fresh capital to expand its data management platform internationally, beginning with the UK, French and Spanish markets.

The deal is Capnamic and Iris's third in a month. The duo invested €2.2m in SaaS provider LeanIX's series-A funding round in early March, and between €5–9m in online children's clothing shop tausendkind last week.

In 2013, Capnamic and Iris entered into a partnership agreement to make early-stage investments in Germany. As a result, Iris's OP Ventures Early Stage invests alongside the Capnamic Ventures Fund in fast-growing German digital start-ups.

Company
Founded in 2013, Berlin-based Adex has developed a data management platform that collects and analyses data from various sources, providing advertisers, publishers and agencies with information on their target groups.

People
Dino Bongartz is CEO and founder of Adex. Jörg Binnenbrücker is general partner of Capnamic Ventures.

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